Lil' Kim later posed with a Centurion card attached to a diamond-studded necklace for a Nylon magazine photoshoot. In the song "Doing It Way Big" (2003), Lil' Kim sings: I smack niggas 'cross the face with a Centurion card / Who don't believe I'm (doing it way big). Diddy" Combs used the card to buy 400 cocktails at a bar in Los Angeles. In 2002, Bloomberg News reported that rapper Sean "P. The Centurion card has become a status symbol in the music industry, especially in hip-hop culture.
CENTURION CARD BENEFITS FULL
I could walk into a showroom selling Boeing 747s and, regardless of whether I could afford it, they'd have to accept the card."įormer Top Gear presenter Jeremy Clarkson wrote in a 2004 article for The Times of London newspaper that he lied about his salary to obtain a Centurion card after reading "an interview with some chap who'd got a fist full of cards in his pocket and claimed that the more shiny examples, specifically the much-coveted black American Express, gave him certain privileges." Clarkson ultimately decided to cancel the card after being unimpressed with its benefits.
ĭuring the filming of a backstage interview at the 2007 BRIT Awards, Noel Gallagher held his Centurion card up to the camera and said "You have to earn a ridiculous amount of money per year to own one of those." In a 2009 interview with talkSPORT, Gallagher said, "I do own a black Amex card that has unlimited credit and cannot be denied anywhere. In popular culture Famous cardholdersĪmerican Express does not disclose a list of Centurion cardholders but a number of celebrities have been associated with the card. The largest known purchase made with the Centurion card is the Nu couché painting by Amedeo Modigliani, which businessman Liu Yiqian bought for US$170,405,000 at a Christie's auction in New York in 2015. In some locations, such as Israel, EMV "chip" plastic cards, which also include the ExpressPay contactless payment technology, are issued. In most countries where the card is issued, it's made of anodized titanium with the information and numbers laser etched into the metal. The selection criteria the company uses to identify potential cardholders has been subject to speculation. Since its introduction, the Centurion card has only been issued to clients invited by American Express to apply for it. So far we've had a customer buy a Bentley and another charter a jet." The website lists unverified descriptions of cardholder requests, such as dispatching a motorcycle rider to the shores of the Dead Sea to retrieve a handful of sand and couriering it back to London for a child's school project. It wasn't true, but we decided to capitalize on the idea anyway. ĭoug Smith, the director of American Express in Europe, told the fact-checking website that there "had been rumors going around that we had this ultra-exclusive black card for elite customers. In a 2018 episode of the Netflix show Comedians in Cars Getting Coffee, Jerry Seinfeld, who appeared in American Express commercials in the 1990s, claimed to have received the first Centurion card after contacting the company's president about the rumored existence of an exclusive black card. In 1999, American Express introduced the Centurion Card, a black charge card aimed at the company's wealthiest cardholders. Services included "dispatching limousines or helicopters for clients, booking their vacations and finding medical care in exotic places." Middleton said American Express abandoned the black card in 1987 because the newly introduced Platinum Card offered "95% of the black card's services."
CENTURION CARD BENEFITS TRIAL
The article claimed that during a trial run that lasted almost four years, the card "was held by an ultra-select group of consumers who numbered fewer than 1,000 around the world." Lee Middleton, a spokesman for American Express, confirmed the card's existence to the Journal and said that it was given to clients who had a "substantial banking relationship" with American Express Bank Ltd., the New York parent of American Express's bank subsidiaries in Switzerland. In 1988, an article in The Wall Street Journal newspaper reported that an exclusive black American Express membership card that was never advertised had been discontinued a year earlier.
The Centurion Card comes in personal and business variants. An invitation is extended to Platinum Card holders after they meet certain criteria. The American Express Centurion Card, known informally as the Amex Black Card, is an invitation-only charge card issued by American Express.
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